Course Details

Course Title: Marketing Management I

View Course Outline

Code: MKTG1503P

Admit Term: 2019 Winter 1191

Credits: 3


Case studies assist students in exploring the role of management in the development and implementation of marketing strategies. Product and service, pricing, distribution, and promotion aspects of marketing strategy are given emphasis in this part of a two-part sequence.

Prerequisite(s) for this course

  • MKTG1255 - Marketing Applications OR
  • MKTG1430 - Marketing Applications

The information on this page reflects course details for course MKTG1503P in the 2019 Winter term. Find details for another term.