Course Details

Course Title: Principles of Marketing

View Course Outline

Code: MKTG1301P

Admit Term: 2018 Winter 1181

Credits: 3


This course will help you understand the terms and marketing knowledge for the study of Business. You will learn the fundamentals of the marketing process and the marketing mix. Additionally you will create a target market product profile and present a marketing plan in your class. This course is designed to meet the needs of those who need to obtain an overview of marketing and those who require the basics of marketing as a foundation for more advanced marketing-related studies.

Equivalencies for this course

  • MKTG1101 - Principles of Marketing
  • MKTG1201 - Fundamentals of Marketing
  • MKTG1700 - Marketing I

The information on this page reflects course details for course MKTG1301P in the 2018 Winter term. Find details for another term.