Course Details

Course Title: Principles of Consumer Behaviour

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Code: MKTG1221P

Admit Term: 2018 Spring 1182

Credits: 3


The psychological aspects of consumer behaviour are examined in order to better understand your target market as consumers. Needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are discussed. Case studies apply consumer psychology to the formulation of marketing plans and sales presentations.

Equivalencies for this course

  • MKTG1333 - Consumer Behaviour
  • MKTG1520 - Consumer Behaviour Fundamentals

The information on this page reflects course details for course MKTG1221P in the 2018 Spring term. Find details for another term.