Course Details

Course Title: Market Entry Strategies

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Code: INTL1420P

Admit Term: 2019 Fall 1194

Credits: 3


You will learn to evaluate strategies for entering foreign markets, and will select the most appropriate strategy depending on the product or service, and the market. You will also develop a better understanding of the role of investment and partnering in facilitating international business.

The information on this page reflects course details for course INTL1420P in the 2019 Fall term. Find details for another term.