| Code | Course Name | Credits |
|---|---|---|
| COMM1133 | Writing Strategies | 3 |
| ENTR1101 | Small Business and Entrepreneurship | 3 |
| MATH1107 | Mathematics | 3 |
| MKTG1222 | Retail and Merchandise Management | 3 |
| MKTG1301 | Principles of Marketing | 3 |
| MICR1493 | Computer Applications | 3 |
| Code | Course Name | Credits |
|---|---|---|
| ACCT1198 | Financial Accounting Concepts | 3 |
| MICR1583 | Spreadsheet Applications | 3 |
| MKTG1204 | Sales and Success Fundamentals | 3 |
| MKTG1221 | Principles of Consumer Behaviour | 3 |
| MKTG1320 | Professional Selling I | 3 |
| Elective Information | ||
|
Completion of additional General Education elective 1 course required |
||
| Code | Course Name | Credits |
|---|---|---|
| COMM1340 | Business Communications | 3 |
| INTL1100 | Fundamentals of International Trade | 3 |
| MICR1310 | Marketing Computer Applications | 3 |
| MKTG1311 | Integrated Marketing Communication | 3 |
| MKTG1420 | Professional Selling II | 3 |
| Elective Information | ||
|
Completion of additional General Education elective 1 course required |
||
| Code | Course Name | Credits |
|---|---|---|
| COMM1445 | Business Reports | 3 |
| ENTR1252 | New Venture Development | 3 |
| MGMT1100 | Management Principles | 3 |
| BUSN1422 | E-Business | 3 |
| MKTG1349 | Sales and Marketing Strategy | 3 |
| OPER1401 | Operations Management I | 3 |
| PRAC1100 | Field Placement - Sales and Marketing | 3 |
Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
Participate in conducting market research* to provide information needed to make marketing* decisions.
Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
Participate in the development of a business plan.
Apply the principles of business ethics and corporate social responsibility
Use professional sales techniques to make a sale.
Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.