Tag Archives: Vanier

A Team of Marketing students in 4th place!

Niagara College School of Business marketing students traveled to Montreal on Feb 9-11th to compete in the Vanier College BDC Case Challenge, a national business case competition that showcases the skills of top marketing students from across Canada.  Niagara’s team included Hayley Parker, James Sanchez and Cameron Tharby, second year students from the Sales and Marketing 2 Year Program.

Niagara’s team worked hard over the last month, impressing their coaches Professors Malcolm Howe and Terri Champion with their commitment and dedication to training for this prestigious event.

Competitors from across Canada meet annually in Montreal for this 2 day case competition where marketing students showcase their business and communication skills as well as their abilities to work under pressure.  Competitors have 3 hours to read and analyze a business case, develop a marketing strategy and then deliver a convincing presentation to a judging panel of industry experts and an audience of their peers. Niagara’s team did an outstanding job, winning 4th place in their division with a strong presentation that highlighted their creativity and knowledge of marketing strategy. This national event gives students a chance to apply their analytical, creative and presentation skills in a professional environment and demonstrate the key success factors needed to succeed in the marketing industry.

Marketing Students at the Vanier College BDC Case Challenge

A team of three Niagara College marketing students participated in the Vanier College BDC Case Challenge in Montreal on February 10-12th 2017. This year, Niagara’s team consisted of Iris Lee and Mavis Lane from the 3 yr Bus Admin Marketing Program and Laura Hawbolt from the 2 Yr Sales and Marketing Program. The team was coached by marketing professors Malcolm Howe and Terri Champion.

This national case competition included competitors from 33 post-secondary schools across Canada in a pressure-cooker 2 day event where students have limited time to analyze and develop a full case analysis and then present to a panel of judges and an audience of their peers. ​Iris, Mavis and Laura delivered a solid presentation and impressed us all with their ability to perform well under pressure. Niagara looks forward to competing again next year in this outstanding event that brings together students from schools all across Canada.