Niagara College School of Business marketing students traveled to Montreal on Feb 9-11th to compete in the Vanier College BDC Case Challenge, a national business case competition that showcases the skills of top marketing students from across Canada. Niagara’s team included Hayley Parker, James Sanchez and Cameron Tharby, second year students from the Sales and Marketing 2 Year Program.
Niagara’s team worked hard over the last month, impressing their coaches Professors Malcolm Howe and Terri Champion with their commitment and dedication to training for this prestigious event.
Competitors from across Canada meet annually in Montreal for this 2 day case competition where marketing students showcase their business and communication skills as well as their abilities to work under pressure. Competitors have 3 hours to read and analyze a business case, develop a marketing strategy and then deliver a convincing presentation to a judging panel of industry experts and an audience of their peers. Niagara’s team did an outstanding job, winning 4th place in their division with a strong presentation that highlighted their creativity and knowledge of marketing strategy. This national event gives students a chance to apply their analytical, creative and presentation skills in a professional environment and demonstrate the key success factors needed to succeed in the marketing industry.