Don't Get Lost in the Weeds - International Association of Business Communicators - May 2011

Susan Quinn-Mullins, of Quinn Mullins Associates and Senior Advisor for the Reputation Institute presented a session at the Niagara-on-the-Lake Campus. Alumni, communications professionals and students learned about:

• Establishing strong links between your organization's goals and communications strategies
• Mapping stakeholders to identify key audiences and influencers
• Putting strategy before tactics to gain full effects of your efforts
• Taking credit for your efforts by agreeing sucess before you start

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