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Showing details for MKTG1703 P in the 2018 Winter term. View another term

Marketing 2

Course Code: MKTG1703P
Credits: 3

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.



This course has prerequisite(s) (What's this?)

On-Line Classes

Class Class Starts Price Show Details Registration Information
1850 January 16, 2018 $414.56 Details

Registration opens on
Monday, December 18, 2017 12:00 AM

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