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Showing details for MKTG1703 P in the 2017 Spring term. View another term

Marketing 2

Course Code: MKTG1703 P
Credits: 3

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.



This course has prerequisite(s) (What's this?)

On-Line Classes

Class Class Starts Price Show Details Registration Information
1872 May 9, 2017 $401.12 Details Register Now
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