Showing details for MKTG1703 P in the 2018 Winter term. View another term
Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
This course has prerequisite(s) (What's this?)
|Class||Class Starts||Price||Show Details||Registration Information|
|1850||January 16, 2018||$414.56||Details||
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