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Showing details for MKTG1301 P in the 2017 Fall term. View another term

Principles of Marketing

Course Code: MKTG1301P
Credits: 3

This course will help you understand the terms and marketing knowledge for the study of Business. You will learn the fundamentals of the marketing process and the marketing mix. Additionally you will create a target market product profile and present a marketing plan in your class. This course is designed to meet the needs of those who need to obtain an overview of marketing and those who require the basics of marketing as a foundation for more advanced marketing-related studies.



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