Urgent Alert Notice


The province-wide faculty strike has ended and Niagara College classes will resume on Tuesday, Nov. 21. Faculty will return on Monday, Nov. 20. Students will follow existing timetables starting Tues. Click here for important information

Main Navigation Starts Here Skip to Content
Page Content Starts Here

Showing details for BUSN1042 P in the 2018 Winter term. View another term

Integrated Marketing Communication I

Course Code: BUSN1042P
Credits: 3

Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

This course has prerequisite(s) (What's this?)

On-Line Classes

Class Class Starts Price Show Details Registration Information
1588 January 16, 2018 $414.56 Details

Registration opens on
Monday, December 11, 2017 12:00 AM

Want to stay up-to-date with Part-Time Studies?

Sign up for our email newsletter to receive Part-Time Studies updates right to your inbox.

To perform a new search fill out the options below and then click the Search button.

Search Options:

By Interest
By Class Location
By Time of Class
New Courses

Selected Filters:

Registration Information


Part-Time Studies