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Showing details for BUSN1042 P in the 2017 Spring term. View another term

Integrated Marketing Communication I

Course Code: BUSN1042 P
Credits: 3

Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

This course has prerequisite(s) (What's this?)

On-Line Classes

Class Class Starts Price Show Details Registration Information
1629 May 9, 2017 $401.12 Details Register Now
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