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Niagara College Student-produced commercials A unique new learning initiative at Niagara College comprised of four television commercials, written and produced by the third-year film students, began airing on network television on the week of February 2nd, 2009. The commercials were shot on 35mm film using equipment donated by PS Production Services in Toronto - the film was then transferred to High Definition digital video for editing. The end result is four very different spots, all tied together with Niagara College's "Welcome to Success" brand positioning. The "Welcome to Success" spot is aspirational; "The Chase" is a fun, quirky, feel-good spot; "Breakroom" targets those considering re-training for their next or second career; and "Tomorrow's Heroes" is a powerful 30 seconds of high energy and emotion, highlighting one of Niagara College's many top-rated health and community safety programs, Paramedic training. |
