Student-designed wine label to hit the shelves this summer

The winning team is pictured above with Steve Gill (far right) and their Balance label (from left): Alison Moore, Christina Testana, Kristine Sigurdson, Jessica Mucciante.

 

It’s a winery for students, with product made by students, and soon Niagara College’s Teaching Winery will have a new student-designed label to match.

For the first time ever, the NCTW’s street scene bottle will bear a label designed by a team of NC students.

Four teams of students from the college’s Wine Business Management, Winery and Viticulture Technician, Sales and Marketing, and Graphic Designs programs have been working to re-design Niagara College Teaching Winery’s street scene winery label as part of a label competition.

On April 16, the winners were announced at an event held at the Wine Visitor + Education Centre. The winning team, comprised of Alison Moore (Winery and Viticulture Technician), Christina Testana (Graphic Design), Kristine Sigurdson (Wine Business Management), and Jessica Mucciante (Marketing) accepted certificates and a $1,000 (shared) prize as their design was hand-picked to appear on the NCTW’s next street scene label.

The winning labels are expected to be bottled and on display for sale at the Wine Visitor + Education Centre this summer.

While this marked the first label design contest for the NCTW, it wasn’t completely new to the CFWI. For the past two years, NC students have been participating in a similar contest to design a label for Pillitteri Estates Winery. The competition has been so successful that the Teaching Winery decided to adopt the contest for its own label this year.

Team members found the competition to be valuable learning opportunity.

“I’ve never done anything like this before and I really enjoyed the experience. It was good for my confidence and for my portfolio,” said Testana, who will be graduating from the Graphic Design program this year.

The competition wasn’t only good for their resumes. It also gave students an opportunity to work with others from different disciplines.

“It was a real-world experience for us to work as a team with students from other programs, as we would in the workplace” said Mucciante, a Marketing student at the college.

Of course, one of the most rewarding parts of the project will be the bragging rights the students will have once design appears on the wine bottles.

“It was fabulous to be chosen and to see our work here and to know it will be on the wine bottles makes me very proud,” said Sigurdson, from the Wine Business management program.

The labels were ranked by a panel of five judges from the college, who faced the difficult task of selecting the winner, said Steve Gill, general manager of NC’s winery and brewery operations.

“There’s so much creativity at this school and it was a real pleasure to see the students’ fresh point of view,” said Gill. “It’s a unique story to have student-made wine at a student winery; and now, with our own student-made label, it will be even more meaningful.”

Jennifer Wilhelm, instructor and coordinator of the college’s wine programs at the Canadian Food and Wine Institute, said she was proud of what the students from all teams were able to accomplish.

“The students did a wonderful job and it was great to see them so passionate about their work,” she said. “What a legacy for the students to be able to leave behind at NC.”

Prizes and certificates were awarded to all four participating teams for their efforts.

The second place team of Christopher Fulsom, Lisa Indris, Stephanie Dyck and Grace Bunyan received $500 and certificates for their Art & Science label.

Third place went to Trudy Carr, Hunter Kangas, Elisha Hubbard and Jason Milutinovic, who won $250 and certificates for their Escape label.

Fourth place certificates were awarded to Jody Curry, Jennifer Kelly, and Darrin Conway for their Legacy label.

Click here to view event photos.

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