Course Details

Course Title: Marketing Research

View Course Outline

Code: MKTG1608P

Admit Term: 2019 Winter 1191

Credits: 3

Description

The practical use of marketing research and its importance to business is studied through major project methods, including research design, sampling techniques, data collection, information processing, analysis of data and presentation of results.

Equivalencies for this course

  • MKTG1410 - Principles of Market Research

The information on this page reflects course details for course MKTG1608P in the 2019 Winter term. Find details for another term.