Course Title: Marketing Management IView Course Outline
Admit Term: 2019 Winter 1191
Case studies assist students in exploring the role of management in the development and implementation of marketing strategies. Product and service, pricing, distribution, and promotion aspects of marketing strategy are given emphasis in this part of a two-part sequence.
Prerequisite(s) for this course
- MKTG1255 - Marketing Applications OR
- MKTG1430 - Marketing Applications
The information on this page reflects course details for course MKTG1503P in the 2019 Winter term. Find details for another term.