Course Details

Course Title: Integrated Marketing Communication

View Course Outline

Code: MKTG1311P

Admit Term: 2018 Fall 1184

Credits: 3

Description

In this course, you will examine advertising media and its role within an integrated marketing communications plan and the creative planning process in detail. You will examine first-hand the creative and production considerations that print, broadcast and interactive media present as well as gain exposure to the role of sales promotion, public relations and event marketing in an integrated marketing communications plan. You will apply your knowledge and presentation skills as you develop a complete marketing communications plan for a "real" client.

Equivalencies for this course

  • MKTG1501 - Theory and Practice of Promotion

The information on this page reflects course details for course MKTG1311P in the 2018 Fall term. Find details for another term.