Course Details

Course Title: Principles of Consumer Behaviour

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Code: MKTG1221P

Admit Term: 2018 Spring 1182

Credits: 3


The psychological aspects of consumer behaviour are examined in order to better understand your target market as consumers. Needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are discussed. Case studies apply consumer psychology to the formulation of marketing plans and sales presentations.

The information on this page reflects course details for course MKTG1221P in the 2018 Spring term. Find details for another term.