Course Details

Course Title: Theory and Practice of Promotion

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Code: MKTG1150P

Admit Term: 2018 Fall 1184

Credits: 2

Description

In this course you will understand product promotion and advertising techniques. With a focus on promotion and advertising you will distinguish between various types of promotional ventures and advertising strategies. You will learn through your reading, case studies and creative exercises. All of these aspects will help you to have a thorough understanding of advertising, direct marketing and promotional practices.

The information on this page reflects course details for course MKTG1150P in the 2018 Fall term. Find details for another term.