Course Details

Course Title: International Marketing

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Code: INTL1310P

Admit Term: 2020 Winter 1201

Credits: 3

Description

You will assess the role of Marketing in the pursuit of International Business opportunities. You will be exposed to the total marketing process involving market research, various strategy formulation including product development, market entry, price, promotion, and supply chain management. A major deliverable in this course is the development of an international marketing plan based on a detailed template. Your project will be an extension of your INTL1211 project and will continue in INTL1610.

Prerequisite(s) for this course

  • INTL1211 - International Market Research OR
  • MKTG1608 - Marketing Research

The information on this page reflects course details for course INTL1310P in the 2020 Winter term. Find details for another term.