Course Details

Course Title: International Market Research

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Code: INTL1211P

Admit Term: 2019 Fall 1194

Credits: 3

Description

You will appreciate the importance of research in the success of all international trade ventures, including importing, exporting, and foreign direct investment. You will use research techniques to develop intelligence about international markets and competitors, enabling you to collect and analyze data, and write an international research plan for a company that you create. Your project will be the basis for INTL1310 and INTL1610.

The information on this page reflects course details for course INTL1211P in the 2019 Fall term. Find details for another term.