Business - Sales and Marketing
Post Secondary

Business - Sales and Marketing

Two Years | Ontario College Diploma
Program Code 0451
Niagara-on-the-Lake Campus

If you want to be successful in the highly competitive sales and marketing industry, this program is the No. 1 choice. The education is one of a kind - education that is sure to set you apart.

Darryl Andree, Key Account Manager,
Brand Blvd. Inc, Sales and Marketing graduate



Career Opportunities

Looking for sales and marketing training with an edge? Our program will help you think and act outside the box! Hone your skills and make your mark in this ever-stimulating, never-stagnant business field!

Graduates pursue careers in:

  • Professional sales
  • Retail management
  • Customer relationship management
  • Small business management and ownership

The NC Difference

  • A 120-hour internship provides practical experience and valuable industry contacts
  • Numerous hands-on activities provide exposure to various aspects of a sales and marketing career
  • Program outline spans key areas of sales and marketing as well as high-demand computer training
  • Over the last 5 years, more than 90% of graduates find work within 6 months
  • Graduates receive a Professional Sales Certificate from the Canadian Professional Sales Association
    (CPSA, www.cpsa.com)
  • Graduates are well on their way toward becoming a Certified Sales Professional, the next CPSA designation, when they incorporate work experience with their academic training
  • Marketing students have experienced tremendous success at the Ontario Colleges' Marketing Competition earning gold, silver and bronze medals and contributing to Niagara College earning a 2nd place overall finish in 2004, 2007 and 2008, and a 3rd place overall in 2009
  • Based on impressive business case analysis and presentation skills marketing students took home first place at the 2009 Vanier Business Case competition in Montreal

Testimonials and Profiles

"The Sales and Marketing program at Niagara College taught me the practical skills needed for me to become successful. My transition from College to the workforce was seamless because of those skills. If you want to be successful in the highly competitive sales and marketing industry, this program is the number one choice. The education is one of a kind, education that is sure to set you apart."

Darryl Andree, Sales and Marketing graduate

"My experiences at Niagara College have been some of the most beneficial times of my life.The Marketing programs combined with the feeling that the Niagara faculty had a vested interest in my own personal success helped me learn and grow faster than I ever thought possible - I am light years ahead of where I started. It was the fact that I could learn new ideas and concepts in the classroom and then immediatley apply them in real life scenarios like the Ontario Colleges Marketing Competion and the BDC Vanier College National Case Competition that allowed me to test and perfect the new skills I had just acquired."

Justin Larsen, Sales & Marketing and B.A. Marketing graduate


Admission Requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, including the following required courses:
    • English - any Grade 12 (C) or (U), or equivalent.

Recommended Courses and/or Recommended Skills (Not Required for Admission):

  • Mathematics - any Grade 12 (C) or (U).

Selection and Ranking Process:

  • For competitive programs (the number of qualified applicants exceeds the number of available places), selection will be based on the highest senior level final grade available at the time of ranking. Mid-term grades are not used for ranking purposes.
  • Testing or other supplemental evaluation may be required.

Note:

  • Secondary School grades from co-op courses and half credit courses are not considered.

Educational Pathways

Niagara College has articulated agreements providing students with degree completion and credit transfer opportunities with many other colleges and universities.

General Information
askNC

For information, inquiries or frequently asked questions, please askNC or email the InfoCentre at info@niagaracollege.ca.

Tours

For more information please contact the InfoCentre.

Welland: 905-735-2211, ext. 7559
NOTL: 905-641-2252, ext. 4208

We look forward to meeting you!

Students in this program can gain real world skills through applied research projects.

Niagara Research Logo


Employment

Attention Employers:
Post a job for grads, co-op students, part-time, summer or volunteer.

Attention Students:
View job postings now

Program Information

Term One
BUSN1100Business Student Success1
COMM1133Writing Strategies3
ENTR1101Small Business and Entrepreneurship3
MATH1107Mathematics3
MICR1483Computer Applications2
MKTG1222Retail and Merchandise Management3
MKTG1301Principles of Marketing3
Term Two
ACCT1198Financial Accounting Concepts3
MICR1583Spreadsheet Applications3
MKTG1204Sales and Success Fundamentals3
MKTG1221Principles of Consumer Behaviour3
MKTG1320Professional Selling I3
MKTG1222Retail and Merchandise Management3
 General Education Elective
(1 required)		3
Term Three
COMM1340Business Communications3
INTL1100Fundamentals of International Trade3
MICR1310Marketing Computer Applications3
MKTG1311Integrated Marketing Communication3
MKTG1420Professional Selling II3
 General Education Elective
(1 required)		3
Term Four
COMM1445Business Reports3
ENTR1252New Venture Development3
MGMT1100Management Principles3
MICR1766Database Management3
MKTG1349Sales and Marketing Strategy3
OPER1401Operations Management I3
PRAC1100Field Placement - Sales and Marketing3

January Start Students

Students who begin the program in January 2013 complete Term 2 of the program during the Spring Term beginning in May 2013 and running into summer months.

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The permanent address is:
http://www.niagaracollege.ca/bsm