Business Administration - Marketing (Co-op)
Post Secondary

Business Administration - Marketing
(Co-op)

Three Years |
Ontario College Advanced Diploma
Program Code 0401
Niagara-on-the-Lake Campus

My experiences at Niagara College have been some of the most beneficial times of my life. The Marketing programs combined with the feeling that the faculty had a vested interest in my own personal success...

Justin Larsen, graduate of Sales & Marketing and B.A. Marketing



Career Opportunities

Allow your "inner marketing genius" to shine! Graduates excel in this dynamic, highly competitive field.

Graduates find management trainee positions in:

  • Advertising
  • Brand management
  • Buying and warehouse management
  • Credit analysis
  • Customer relations
  • Event management
  • Financial product marketing
  • Fundraising
  • Market research and analysis
  • Market planning and administration
  • Media buying and sales
  • Sales administration
  • Sales management
  • Sales promotion
  • Sports promotion

Other graduates go on to become successful, marketing-savy entrepreneurs.

The NC Difference

  • One of few co-op marketing programs in Canada
  • Two co-op terms provide up to eight months of practical work experience
  • Experienced, accessible faculty understand the real world of marketing
  • Up-to-date Program Outline integrates leading-edge computer applications
  • Graduates may pursue certification through the Canadian Institute of Management
  • Students have experienced tremendous success at the Ontario Colleges' Marketing Competition earning gold, silver and bronze medals and contributing to Niagara College earning a 2nd place overall finish in 2004, 2007 and 2008
  • Based on impressive business case analysis and presentation skills students took home first place at the 2009 Vanier Business Case competition in Montreal

Testimonials and Profiles

"In my opinion, the marketing program at Niagara College is one of the best in Ontario. It offers students a solid set of tools and experiences they can feel confident using to build their careers."

David Young, Business Administration - Marketing (Co-op) graduate

 


Admission Requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, including the following required courses:
    • English - any Grade 12 (C) or (U), or equivalent.

Recommended Courses and/or Recommended Skills (Not Required for Admission):

  • Mathematics - any Grade 12 (C) or (U).

Selection and Ranking Process:

  • For competitive programs (the number of qualified applicants exceeds the number of available places), selection will be based on the highest senior level final grade available at the time of ranking. Mid-term grades are not used for ranking purposes.
  • Testing or other supplemental evaluation may be required.

Note:

  • Secondary School grades from co-op courses and half credit courses are not considered.

Transportation:

  • Students are responsible for their own transportation in order to complete work placement requirements. Niagara cannot guarantee placements that are readily accessible by public transportation. Students are responsible for all costs connected with such transportation.

Educational Pathways

Niagara College has articulated agreements providing students with degree completion and credit transfer opportunities with many other colleges and universities.

Students in this program can gain real world skills through applied research projects.

Niagara Research Logo


Employment

Attention Employers:
Post a job for grads, co-op students, part-time, summer or volunteer.

Attention Students:
View job postings now

Program Information

Term One
BUSN1100Business Student Success1
COMM1133Writing Strategies3
INTL1100Fundamentals of International Trade3
MICR1483Computer Applications2
MKTG1301Principles of Marketing3
OPER1401Operations Management I3
PERS1301Human Resources Management3
Term Two
ACCT1198Financial Accounting Concepts3
COMM1340Business Communications3
ECON1441Macro Economics3
ENTR1123The Entrepreneur3
MATH1206Mathematics of Finance3
MICR1583Spreadsheet Applications3
Term Three
COMM1445Business Reports3
MATH1310Statistical Concepts3
MGMT1141Organizational Behaviour3
MKTG1221Principles of Consumer Behaviour3
MKTG1150Theory and Practice of Promotion3
MKTG1255Marketing Applications3
 General Education Elective
(1 required)		3
Term Four
BUSN1247Business Ethics3
MGMT1314Enterprise Resource Planning3
MICR1766Database Management3
MKTG1503Marketing Management I3
MKTG1320Professional Selling I3
MKTG1608Marketing Research3
 General Education Elective
(1 required)		3
Term Five (Co-op: May to August)
COOP1410Co-op Work Placement I 
Term Six (Co-op: September to December)
COOP1503Co-op Work Placement II 
Term Seven
ACCT1300Managerial Accounting3
ECON1141Micro Economics3
MGMT1501Integrated Strategic Management3
MICR1640Desktop Publishing2
MKTG1605Creative Advertising4
MKTG1613Marketing Management II2

January Start Students

Students who begin the program in January 2013 complete Term 2 of the program during the Spring Term beginning in May 2013 and running into summer months.

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The permanent address is:
http://www.niagaracollege.ca/bam