A team of three Niagara College marketing students participated in the Vanier College BDC Case Challenge in Montreal on February 10-12th 2017. This year, Niagara’s team consisted of Iris Lee and Mavis Lane from the 3 yr Bus Admin Marketing Program and Laura Hawbolt from the 2 Yr Sales and Marketing Program. The team was coached by marketing professors Malcolm Howe and Terri Champion.
This national case competition included competitors from 33 post-secondary schools across Canada in a pressure-cooker 2 day event where students have limited time to analyze and develop a full case analysis and then present to a panel of judges and an audience of their peers. Iris, Mavis and Laura delivered a solid presentation and impressed us all with their ability to perform well under pressure. Niagara looks forward to competing again next year in this outstanding event that brings together students from schools all across Canada.