Tag Archives: Marketing

Marketing Students at the Vanier College BDC Case Challenge

A team of three Niagara College marketing students participated in the Vanier College BDC Case Challenge in Montreal on February 10-12th 2017. This year, Niagara’s team consisted of Iris Lee and Mavis Lane from the 3 yr Bus Admin Marketing Program and Laura Hawbolt from the 2 Yr Sales and Marketing Program. The team was coached by marketing professors Malcolm Howe and Terri Champion.

This national case competition included competitors from 33 post-secondary schools across Canada in a pressure-cooker 2 day event where students have limited time to analyze and develop a full case analysis and then present to a panel of judges and an audience of their peers. ​Iris, Mavis and Laura delivered a solid presentation and impressed us all with their ability to perform well under pressure. Niagara looks forward to competing again next year in this outstanding event that brings together students from schools all across Canada.

http://www.vaniercollege.qc.ca/business-administration/official-case-challenge/​

Ontario Colleges’ Marketing Competition (OCMC)

Niagara College School of Business marketing students went head to head with students from across the province last weekend, competing at the Ontario Colleges’ Marketing Competition (OCMC), hosted by Conestoga College in Kitchener, Ontario. Niagara’s 14 member team, which included students from the 2 Yr Sales & Marketing Program and the 3 Yr Business Administration Marketing Program, took home 3 gold medals, 1 silver, a 5th place finish culminating in a 4th place overall for Niagara.  This annual competition provides marketing students with the opportunity to demonstrate their analytical, creative and presentation skills through a series of events that simulate real-world business challenges judged by industry professionals. This student-focused competition provides valuable networking and career-building opportunities for students to help prepare them for their future careers.  Niagara’s award winners included:

Mavis Lane and Iris Lee of the Bus Admin Marketing Program won 1st place in the Marketing Case Event.  Rachel Friend of the Sales & Marketing Program won 1st place in the Quiz Bowl Event. Riannon Bagnulo of the Sales & Marketing Program won 1st place in the Job Interview Event. Laura Hawbolt  of the Sales & Marketing and Mavis Lane of the Bus Admin Marketing won 2nd place in the Integrated Marketing Communications Case Event. Tyler Warden and Kaitlyn Lawrence of the Sales and Marketing Program placed 5th in the Entrepreneurship Case Event.

2016 OCMC dinner2016-iriscoral

2016-mavislaura


Professors: Terri Champion, Coordinator – Business Sales & Marketing Program, Malcolm Howe, Coordinator – Business Administration Marketing Program, John Sustersic, E-Business & Mktg. Applications