Testimonial by George Botos, Founder, CEO from Genemis Laboratories Inc.
” Genemis is a Canadian startup developing new innovative water bacteria water testing technologies. One of the challenges we encountered is that our product is more relevant in emerging countries, where water quality is a significant issue, rather than the Canadian market. As a result of this, we sought help from Niagara College and its students to help us identify the most appropriate export market and build a market entry strategy.
The results provided by Niagara College students under the leadership of Prof. Cosmo Girolamo have allowed us to focus our efforts on the Brazil market. We were very impressed with the quality of the research performed by the students, and we are in process of implementing many of the recommendations provided in terms of the market entry strategy.”