NC’s senior management team chills out for ALS

ALS Ice Bucket ChallengeNC president Dan Patterson and members of the college’s senior management team – a group noted for its ability to remain cool under pressure —  responded to a challenge extended by Brock University president Jack Lightstone to complete the ALS Ice Bucket Challenge today.

Patterson along with vice presidents Steve Hudson (Academic) and Rick Anderson (Student and External Relations acting) and senior advisor Rob Walters were all drenched in ice water as part of a sweeping social media campaign designed to raise awareness and support for Canadians living with Amyotrophic Lateral Sclerosis (ALS). A video of the event is available on YouTube.

The drenching took place in the College’s teaching vineyard at the Niagara-on-the-Lake Campus during NC’s annual new employee orientation event. A clearly-refreshed Patterson encouraged the new team members and all NC faculty and staff to learn more about the important cause and to support Canadians living with ALS before extending his own challenge to NC’s Student Administrative Council to participate in the ice bucket challenge. The group also made personal contributions to ALS Canada.

According to its web site the ice bucket challenge has helped ALS Canada raise more than $1 million. To learn more about ALS or to donate visit

Niagara College offers more than 100 diploma bachelor degree and advanced level programs at campuses in Welland Niagara-on-the-Lake and Niagara Falls; as well as more than 600 credit vocational and general interest Continuing Education courses. Areas of specialization include food and wine sciences advanced technology media applied health and community safety supported by unique learning enterprises in food wine beer horticulture and esthetics. For more information visit


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