Twitter leads social media guru Scott Stratten to Niagara College Dec. 12


He’s known as one of the top social media influencers in the world and on Thursday Dec. 12 marketing guru Scott Stratten will visit a Niagara College classroom – a visit that was initiated and arranged via Twitter.

The highly acclaimed and in-demand speaker Scott Stratten who is the author of three best-selling business books president of Un-Marketing and has more than 161350 followers on Twitter will be speaking to the college’s Principles of Marketing class at NC’s Niagara-on-the-Lake Campus.

Stratten offered to pay a visit to the class in October via Twitter after he saw several students tweeting about receiving a copy of his second book The Book of Business Awesome in class. Within minutes of the students’ tweets Stratten responded with an offer to speak to the class for another tweet. (View tweet stream at

“I saw this sudden flood of tweets from the class and thought it was awesome. They sent a picture of the entire class holding up their books” said Stratten. “I tweeted back that if they sent another pic of them flashing the rock and roll hand gesture I’d buy them doughnuts and come to the class and so they did.”

“This is a wonderful opportunity for our students and is a testament to the power and reach of social media” said Jessica Potts professor of the Principles of Marketing Class that Stratten will visit. “Who knew that by sending tweets to Scott Stratten he not only paid attention but responded interacting in real time with our students and offered to come here to speak to our class.”

In preparation for his visit Stratten had almost 90 copies of his newest book QR Codes Kill Kittens sent to the class. He plans on speaking to the students about technology and social media and “whatever they ask.”

Stratten ran his UnAgency for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo Adobe Red Cross Hard Rock Cafe Cirque du Soleil Saks Fifth Avenue Deloitte and Fidelity Investments guiding their way through the viral/social media and relationship marketing landscape. He was named one of the top five social media influencers in the world on and was named one of America’s 10 Marketing Gurus by Business Review USA. He has recently appeared in the Wall Street Journal tHuffington Post USA Today Entrepreneur Magazine and Fast Company.

Niagara College offers more than 100 diploma bachelor degree and advanced level programs at campuses in Welland Niagara-on-the-Lake and Niagara Falls; as well as more than 600 credit vocational and general interest Continuing Education courses. Areas of specialization include food and wine sciences advanced technology media applied health and community safety supported by unique learning enterprises in food wine beer horticulture and esthetics.

– 30 –

Photo op

What: Scott Stratten speaks to Niagara College Principles of Marketing Class

When: Thursday Dec. 12 2:40 p.m.

Where: Niagara College Niagara-on-the-Lake Campus Room W214

RSVP: Julie Greco at

For information contact:

Michael Wales
Senior Communications Officer
Office: 905.735.2211 ext. 7773
Cell: 905.328.4101

Julie Greco
Communications Specialist
Office: 905.735.2211 ext. 7368