Business :

Niagara College offers business faculty and students the opportunity to work with local industry partners on real-world projects through course-based assignments and applied research initiatives.

Infrastructure to support this research includes:

  • Faculty members with diverse areas of expertise and practical experience
  • Established networks with community, associations, and industry partners
  • Programs emphasize real-world applications of business theories, including:
    • Sales and Marketing
    • Business Administration – Marketing
    • Business Administration – Operations Management
    • Business Administration – Human Resources
    • International Commerce and Global Development
  • Two dedicated SPSS labs for data analysis

Areas of Research Include :

  • Market research and analysis
  • Marketing plans
  • Advertising and brand management
  • Competitive analysis
  • Productivity improvement
  • Training and development
  • Health and safety plans
  • Development of job descriptions
  • Operations planning and control
  • Import and export management
  • International trade research
  • International market research
  • Market access and trade promotion

Recent Research Projects

  • Micro Enterprise Research in South Africa
    Niagara College’s longstanding relationship with Walter Sisulu University (WSU) has led to a number of applied research initiatives, including sustainable agricultural and rural development initiatives, strategic land use management, rural enterprise development, the use of indigenous knowledge systems.View Research Poster